14. Quiz: Choose Platforms

Exercise: Choose a Platform and Create an Ad for an Example Company

Now that you have an understanding of some of the leading social media platforms and what options we have as advertisers, it’s time to draft your first ad. Imagine that you are a marketing manager for one of our three example companies: E-commerce example BetaBrand, Informational website Ezequiel Farca and Business to Business example, BambooHR.

Pick one of the companies, choose a paid social ad platform you think would work well for them, and create an ad for that platform. You won’t actually run the campaign, but please describe it in the fields below.

QUESTION:

Please answer the following questions below:

1. Which company do you choose?
   a) BetaBrand
   b) Ezequiel Farca
   c) BambooHR

2. On which platform would you run an ad and why?

3. How would you target your audience?

4. Given what you have learned about the choices you have on that platform, what ad type would you use and why?

5. Describe the ad creative(s) you would use.

6. Enter the headline and other ad copy you would use.